

Strategic positioning, messaging and communication training for leads who want to be seen, heard and remembered.
Most strategists have never built their own personal brand.
I built mind twice...
Once inside corporate communications and again as a financial wellness expert whose work led to national TV, radio features, print publications, sold-out talks, and corporate workshops.
I know what it takes to turn expertise into influence, and influence into opportunity.
And now I help leaders do the same.

2-3x more engagement within a month

5+ inbound leads each month

1-3 invitations to speak, panel or guest on podcasts

30-70% rise in profile visibility
Law firm BD client

Define your message, strengthen your positioning, and build a distinct professional presence across platforms, rooms, and opportunities.

Developing strategies woven with creative storytelling to enhance your presence and ensure your brand is seen, heard, and trusted

When your people develop strong personal brands, your organisation gains visibility, trust, and influence. Practical workshop for employees who represent your brand in the world.
Because you aren't learning theory.
You're learning from someone who:
Spent 16 years advising Prime Ministers, CEOs and brands on communication, messaging, and influence
Built a successful personal brand in financial wellness recognised on TV, radio, and major UAE media
Understands how to position you are the go-to-person in your industry
I've built powerful brands from both sides - inside global institutions and as a subject-matter expert myself. That's why my clients get results that feel aligned, professional, and commercially meaningful.
Because you aren't learning theory.
You're learning from someone who:
Spent 16 years advising Prime Ministers, CEOs and brands on communication, messaging, and influence
Built a successful personal brand in financial wellness recognised on TV, radio, and major UAE media
Understands how to position you are the go-to-person in your industry
I've built powerful brands from both sides - inside global institutions and as a subject-matter expert myself. That's why my clients get results that feel aligned, professional, and commercially meaningful.






“Beth transformed how I communicate my message… She spots the gaps instantly and helps you express your voice without the noise.”
Deema, Criterion Coaching
“I now have a playbook, positioning pillars, and messaging that finally feels like me and opportunities are coming in fast.”
Rebecca, How Consulting
“Beth took the time to really understand both me and the business, and the process was
not only easy but really enjoyable.”
Lisa, With a Bow
“Beth’s ability to ask the right questions, challenge you and from that crystallise a strategy that is clear and concise is quite literally staggering in its brilliance.”
Chris, Incremental
* Images credit to Zurich Middle East